So Vegemate never made the grade. And I mean, why would it? Clearly I’m not hip or cool enough. I wasn't aiming my pitch it at the right generation apparently.
Well guess what Kraft, you unAustralian owned company. I buy for the next generation because at the moment, unless child slave labour makes a comeback, they don’t have the coin to go grocery shopping and choose the spreads in this household.
Sure, this may sound like a bitter attack just because our awesome name, Vegemate (see it was so clever because we kept the Vege part, but put mate in it, all Australian like) arggh forget it. Clearly it sucked.
What about the new jingle for this new Vegemite related product?
Will it go like this?
(Sing this to the Vegemite Jingle) “We’re happy little iSnack2.0 mites as cool and edgy as can be. We all enjoy our iSnack2.0 for breakfast but that’s about it because now it’s got cream cheese with it, it’s not longer fat free”
The name iSnack2.0 just weird’s me out. It sounds like a robot. I totally understand its reference to all iPod and iphone related gadgets. I also get the cool factor of all things Apple. It is my equivalent of how rad I thought the Commodore 64 was in the mid 80’s. I also thought teasing the bejesus out of my fringe and wearing a midriff top with a massive YES emblazoned across the front in fluorescent pink was an awesome idea too. Not so much.
And let’s face it, if this unnecessary vegemite half-cast is anything like the iphone, it will need an upgrade in 2 months, explode in a random persons eye for no good reason and then have to be released as iSnack3.0 in a year’s time with tons more features and leave all of those who bought a 12 month supply of the original version with a bad taste in their mouth.
And let’s face it, if this unnecessary vegemite half-cast is anything like the iphone, it will need an upgrade in 2 months, explode in a random persons eye for no good reason and then have to be released as iSnack3.0 in a year’s time with tons more features and leave all of those who bought a 12 month supply of the original version with a bad taste in their mouth.
16 comments:
i dont like the idea of this at all. vegemate sounds much better! i sung the song though - you're so clever and witty.
oh noticed your watching gg. me too! what ep are you up to?
Is that really the winning name? How tragic. Why would you advertise another company (by using the Apple "iXXXX" structure)??? Equally, couldn't Apple sue them for almost implying some sort of association? Maybe they are associated and hence the name...
Crap name for a crap inferior product.
Haha, thanks for comments. I was jut saying to my husband how weird will it be to say, oh hon, can you just pick me up some isnacktwopointo when you go down the shops. Very
From jemappellekim on Twitter & my fave so far (aside from Eddie Perfects rant,too blue to post on your illustrious page!)
'I said "do you speaka my language?" She just smiled and gave me an iSnack 2.0 sandwich'
Someone at Kraft had a brain explosion!
Oh yes. Men at Work. Hilarious. haha Now that song is stuck in my head..
My first thought was litigation - WHY would you blatantly jump on someone else's marketing and image and hijack it ?? It's fucking idiotic ( I love swearing on other people's blogs as i'm generally more PC on mine :p )
And besides all that, it's a stupid name.
Surely the guy that submitted it was joking.
My word verification was 'arsei'.
Arsey indeed.
I actually don't mind the product but what a fucked up name. I will not buy it any more on principle. I will go back to putting on a smear of vegemite and cream cheese myself.
I would have overlooked the whole americanisation of it if it was called vegemate but not now.
Tossers!
Ha! Vegemate, that's how I assumed we made baby carrots when I was but a child.
Seriously, however, the new iSnack 2.0 names stinks to high heaven of awful. I've seen a train wreck that was more pleasant to look at and sounded better when heard.
Kraft, a yeast infection on both your houses!
True Rickstar. And like you said, looking at train wrecks, thus far, don't give you yeast infections. :)
Vegemate is seventy five shades of brilliant - I would have actually considered the product with such a fabbo name. Now, NOW... Oh don't get me started. Actually, I don't have to - everyone above has already expressed what I'm thinking - but I've got a lot more swearwords in mine.
So you actually submitted 'Vegemate'?
And they rejected it??
In favour of iSnack2.0???
Well, they're bloody idiots then, arent' they!!??
Ditto
Ditto
Ditto.
Dickheads!
I'm with H&B - i'whatever' belongs to Apple doesn't it? Bloody stupid name iSnack2.0... Stoopid.
i never tried the new vegemite cause i like the old one but now i also won't buy it cause i would be too embarrassed to have it in my basket - there is hope yet - i heard vegemite was called something else first...
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